We embrace tradition in Milwaukee, and are proud of our reputed niceness. Seeing the frozen custard emerge adds to the appeal. At the risk of my waistline and cholesterol levels, I recently beat a path back to the city’s longstanding stands to learn what makes our custard culture special, and maybe have the custard shop owners talk a little smack about each other.īut like a duckpin bowler in tenpin country, that is not the way we roll here in Milwaukee. A year or so later, when we put ourselves on frozen custard-free diets, that question faded from my mind. Forget Cream City: I remember wondering (as I ate my many cones) how Milwaukee came to be Frozen Custard City. The first summer we lived here, we dutifully tried each of the city’s venerable custard stands, dutifully checked the Flavor of the Day every evening, and dutifully gained eight or nine pounds. When my wife and I moved to Milwaukee 11 years ago, we were instantly smitten with frozen custard.
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